CMM
Certified Marketing Professional (Level
1)
Certified Marketing Manager (Level 2)
Certified
Senior Marketing Manger (Level 3)
Introduction
This Certification Program is a core certification program of
the American Certification Institute and the Global Negotiation
Institute. This program offers the designation of CMP (Certified
Marketing Professional), CMM (Certified Marketing Manager), and
CSMM (Certified Senior Marketing Manager) to candidates who demonstrate
their understanding of the fundamentals of the profession through
the successful completion of rigorous professional certification
examinations based upon the MARKETING MANAGEMENT BODY OF KNOWLEDGE.
(MMBOK). The MMBOK is supported by six modules of study material
for the CMP and six modules of study material for the CMM. CANDIDATES
MUST BE CERTIFIED AT LEVEL 1 BEFORE THEY CAN BE CERTIFIED AT
LEVEL 2. CANDIDATES MUST BE CERTIFIED AT LEVEL 2 BEFORE THEY
CAN BE CERTIFIED AT LEVEL 3.
Modules for Certification
The certification program for Level 1 consists of six
modules and an 80 question multiple choice examination prepared
from the MARKETING MANAGEMENT BODY OF KNOWLEDGE (MMBOK). The
certification program for Level 2 consists of six modules and
an 80 question multiple choice examination prepared from the
MARKETING MANAGEMENT BODY OF KNOWLEDGE (MMBOK). The certification
program for Level 3 consists of a written and oral examination
conducted to determine the candidate's knowledge, skill, and
ability relating to the MARKETING MANAGEMENT BODY OF KNOWLEDGE
(MMBOK).
Candidates may complete the modules in any order. However, the
suggested sequence is spelled out below.
LEVELS 1 AND 3
Module 1 Marketing Management
Module 2 Consumer Behavior
Module 3 Integrated Marketing Communication
Module 4 Direct and Database Marketing
Module 5 Marketing Research and Strategy
Module 6 International Marketing
LEVELS 2 AND 3
Module 1 Contemporary Management
Module 2 Human Resource Management
Module 3 Information Systems for Managers
Module 4 Negotiation and Conflict Resolution
Module 5 Leadership and Motivation in Organizations
Module 6 Strategic Management
LEVEL 3 (CERTIFIED SENIOR MARKETING MANAGER (CSMM)
The Creative Component
Marketing management professionals are increasingly called upon to communicate
in a myriad of formal and informal ways. The evolving complexity of the field,
the development of electronic information systems, technological innovations,
and the development of different management structures and styles, calls
for creative communications skills.
The Creative Component provides the candidate the opportunity
to develop and display communications skills through either a
formal research paper or an academic thesis. The candidate must
write an original, documented paper of 3,000 to 5,000 words in
length on a special aspect of marketing management. Grading will
be on a pass-fail basis. The candidate must submit the title
and outline to be reviewed and approved by the Examiner. The
research paper may be written at any time while the candidate
is enrolled in the certification program. Unlike the written
examinations, a candidate may prepare and submit the paper at
his/her own convenience.
Examination
Exam questions for Levels I and II are multiple choice. The
examination for Level 3 is a written thesis and oral examination.
The multiple choice examinations include questions relating to
definitions, understandings of concepts, discussion of the relative
merits of various issues, as well as development of approaches
to hypothetical situations. A list of sample questions is available
from the American Certification Institute.
Professional Designations
Successful candidates are granted the designation of CMP for
Level 1, the designation of CMM for Level 2, and CSMM for Level
3. The designations CMP, CMM and CSMM may be used just as similar
recognitions are employed in accounting, insurance, medicine,
law, and other professions. Either the full expression or the
initials may be used after the individual's name on business
cards, stationery, etc.
Reference Books
LevelS 1 AND 3
Marketing
Management: Millennium Edit ion. By Philip Kotler
(2000) Prentice Hall, Publisher Marketing
: Concepts and Strategies 2000 . By William M. Price
and O.C. Ferrell (2000) Houghton Mifflin, Publisher
Michael R. Solomon, Gary Bamossy, and Soren Askegaard, Consumer
Behavior: A European Perspective , Prentice-Hall Europe
, 1999.
Grant McCracken, Culture and Consumption: New Approaches
to the Symbolic Character of Goods and Activities , Indiana
University Press, 1991.
Richard J. Semenik. Promotion and Integrated Marketing Communication
with InfoTrac College Edition, 1st edition .
South-Western College Publishing; ISBN: 0324062532; (March
2001).
Sam Hill and Glenn Rifkin. Radical Marketing: From Harvard
to Harley, Lessons From Ten That Broke the Rules and Made it
Bi g . 1 Harper edition. HarperBusiness;
ISBN: 0887309798; ( January 27, 2000 )
Tapp, Alan. Principles of Direct & Database Marketing. (1998).
London : Financial Times Management. ISBN: 0-273-62717-1.
David
A. Aaker , V.
Kumar , George
S. Day . Marketing Research, 7th edition. (AKD).
John Wiley & Sons; ISBN: 0471363405; (July 2000).
Cateora, P. R., & Graham, J. L. (2002). International
marketing (11th ed.). New York : McGraw-Hill.
. Keegan, Warren J. and Mark C. Green. Global Marketing (1999).
Prentice Hall. ISBN 0130842680
LEVELS 2 AND 3
ENGLISH:
Gareth R. Jones, Jennifer M. George, Charles W. L. Hill . Contemporary
Management , Second Edition, , McGraw-Hill, 2000.
Rosen, Robert H. and Patricia Digh Marshall Singer (Editors). Global
Literacies: Lessons on Business Leadership and National Cultures (2000).
Simon & Schuster. ISBN 0684859025.
.Human Resource Management.. By Laulens, 6 th edition
published by Mechanism and Industry Publishing House
Information Systems for Managers in Information Age
By Stefan, 4 th edition published by Mechanism and Industry
Publishing House
Lewicki, Saunders, & Minton, Negotiation , 3rd.
Ed., (1999). Boston , IL , Irwin McGraw-Hill.
Lewicki, Saunders, & Minton, Negotiation, Readings ,
Exercises, & Cases , 3rd. Ed., (1999). Boston , IL
, Irwin McGraw Hill.
Kelbert. Negotiation, People's University, ISBN: 7-300-02469-6/F.754
Klotz, James M. Going Global? Power Tools for Negotiating
International Business Deals (2000). Global Business
Press, Inc. ISBN 096857260X
Clawson , James G. Level Three Leadership: Getting Below
the Surface . Prentice Hall. (1999). ISBN: 0-13-010878-2.
Boyett, Joseph H. And Jimmie T. Boyett. The Guru Guide:
The Best Idea of the Top Management Thinkers . John Wiley & Sons,
Inc. 1998. ISBN: 0-471-18242-7.
Scholtes, Peter R. The Leaders's Handbook . McGraw-Hill.
(1998). ISBN: 0-07-058028-6.*
Chapman, Elwood and Sharon Lund O'Neil. Leadership: Essential
Steps Every Manager Needs to Know, 3 rd edition . Prentice
Hall. (2000). ISBN: 0-13-010019-6
Arthur A. Thompson, Jr. & A. J. Strickland, III, Strategic
Management: Concepts and Cases, 12th edition . McGraw-Hill/Irwin;
ISBN: 0072518758; (July 2001)
Hill, Charles W.L. and Gareth R. Jones. Strategic Management
Theory. (1998). Houghton Mifflin Company. ISBN: 957-609-141-1.
Chow, Irene, Neil Holbert, Lane Kelley, and Julie Yu. Business
Strategy: An Asia Pacific Focus . (1998). Prentice Hall.
ISBN: 0-13-525858-8.
Rugman, Alan M. and Richard M. Hodgetts. International Business:
A Strategic Management Approach . (1999). Beijing , PRC:
Economic Science Press. ISBN: 7-505A-1628-4
